Privacy policy

Privacy Policy

Last Updated: October 9, 2026

Diorr Luxe operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services").

Diorr Luxe is powered by Shopify, which enables us to provide the Services.

This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit our website, make a purchase, subscribe to marketing communications, or otherwise interact with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls regarding the collection, processing, and disclosure of personal information.

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

We may collect the following categories of personal information:

  • Contact Information: Name, email address, phone number, billing address, and shipping address.

  • Payment Information: Payment methods, billing details, payment confirmation, and transaction information.

  • Account Information: Account credentials, preferences, and account settings.

  • Order Information: Products viewed, purchased, returned, exchanged, or added to your shopping cart.

  • Communication Information: Customer inquiries, customer service interactions, email correspondence, and SMS communications.

  • Device Information: IP address, browser type, device identifiers, and network information.

  • Website Activity: Browsing history, shopping preferences, and interactions with our website.

  • SMS Marketing Information: Mobile phone numbers, subscription preferences, opt-in consent records, and messaging interactions.

We collect only the information reasonably necessary to provide our Services, operate our business, communicate with customers, and comply with applicable laws.

2. How We Collect Information

We may collect personal information:

  • Directly from you when you place an order, create an account, subscribe to marketing, or contact us.

  • Automatically through our website, cookies, and similar technologies.

  • Through Shopify and other service providers that support our business operations.

  • From advertising, analytics, and marketing partners where permitted by law.

3. How We Use Your Personal Information

We may use your personal information to:

Order Processing and Fulfillment

  • Process purchases and payments.

  • Ship orders and provide tracking information.

  • Manage returns, exchanges, and refunds.

  • Send order confirmations and shipping updates.

Customer Service

  • Respond to questions and support requests.

  • Address order issues.

  • Maintain customer relationships.

Marketing and Advertising

  • Send promotional emails and SMS messages to customers who have provided the required consent.

  • Share new arrivals, promotions, exclusive discounts, and product announcements.

  • Personalize product recommendations and advertisements.

  • Analyze marketing performance and shopping activity.

Security and Legal Compliance

  • Prevent fraud and unauthorized activity.

  • Protect customer information.

  • Comply with applicable laws and legal requests.

4. SMS Marketing & Communications

Diorr Luxe offers optional SMS marketing communications to customers who expressly consent to receive promotional text messages.

SMS Consent

By providing your mobile phone number and explicitly opting in to receive SMS marketing communications from Diorr Luxe, you agree to receive recurring promotional text messages, which may include:

  • Exclusive discounts and promotional offers.

  • New arrivals and product launches.

  • Special sales and limited-time promotions.

  • Shopping cart reminders, where permitted and separately authorized as required.

  • Other Diorr Luxe marketing announcements.

Consent to receive marketing text messages is not required to make a purchase.

Providing your phone number for order fulfillment or customer service does not automatically enroll you in promotional SMS marketing.

Information Collected for SMS

When you subscribe to SMS marketing, we may collect and retain:

  • Your mobile phone number.

  • Your SMS marketing consent status.

  • The date, time, and method of consent.

  • Subscription and unsubscribe records.

  • Messaging activity and interactions.

  • Information necessary to manage and deliver SMS communications.

This information is used to administer our messaging program, maintain subscription preferences, document consent, and comply with applicable regulations.

SMS Data Privacy and Sharing

Mobile information, including phone numbers and SMS opt-in consent data, will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may disclose information necessary to deliver and support SMS communications to Shopify, our contracted messaging service providers, and telecommunications carriers.

Such service providers may process information only as necessary to perform services on our behalf, subject to applicable contractual and legal obligations.

Text messaging originator opt-in data and consent will not be shared with third parties for their own marketing purposes.

SMS Opt-Out and Assistance

You may withdraw your consent to receive promotional SMS messages at any time.

  • Reply STOP to unsubscribe from promotional text messages.

  • Reply HELP for assistance, where supported by the messaging service.

  • Contact us at admin@diorrluxe.com for additional support.

After an unsubscribe request, you may receive a confirmation message. We will honor valid opt-out requests in accordance with applicable law.

Message Frequency and Charges

Message frequency varies depending on promotions, product releases, and other marketing activities.

Message and data rates may apply according to your wireless carrier and mobile plan.

SMS delivery is subject to wireless carrier availability and network conditions.

Additional program terms are available in our Terms of Service:

https://diorrluxe.com/policies/terms-of-service

5. How We Disclose Personal Information

We may disclose personal information to trusted third parties when necessary to operate our business, including:

  • Shopify: Website hosting, e-commerce functionality, order processing, and related services.

  • Payment Providers: Processing payments and preventing fraudulent transactions.

  • Shipping Providers: Delivering orders and providing shipment tracking.

  • Customer Service Providers: Supporting customer inquiries and resolving issues.

  • Analytics and Advertising Partners: Measuring website activity and providing personalized advertising, subject to applicable privacy laws and customer choices.

  • SMS Service Providers: Delivering authorized text messages and managing SMS subscription records.

We may also disclose information when required by law, to enforce our policies, protect our rights, or facilitate a lawful business transaction.

SMS marketing consent information is subject to the additional restrictions described in Section 4 and will not be disclosed to third parties for their independent marketing purposes.

6. Relationship With Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information to provide and improve the shopping experience, process transactions, maintain security, and support features used by Diorr Luxe.

Certain Shopify services may involve sharing information with service providers or processing information in countries outside your country of residence.

Shopify may also process personal information across participating merchants when providing eligible enhanced features.

For more information, please review:

https://privacy.shopify.com/en

You may also review Shopify's privacy rights portal:

https://privacy.shopify.com/

7. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to:

  • Remember shopping cart contents and preferences.

  • Maintain website functionality and security.

  • Understand website traffic and customer interactions.

  • Improve website performance.

  • Provide relevant advertisements and marketing, where permitted.

You may be able to manage cookies through your browser settings or available privacy preference controls.

Disabling certain cookies may affect website functionality.

8. Third-Party Websites and Links

Our website may include links to third-party websites, social media platforms, payment services, and other external services.

We do not control the privacy practices of these third parties.

We encourage customers to review their privacy policies before submitting personal information.

9. Children's Privacy

Diorr Luxe's Services are not intended for children under the age of majority in their jurisdiction.

We do not knowingly collect personal information from children without appropriate authorization.

If a parent or guardian believes that a child has provided personal information, they may contact us to request its deletion.

We do not knowingly sell or share the personal information of individuals under 16 years of age.

10. Information Security

We take reasonable administrative, technical, and organizational measures to protect customer information from unauthorized access, disclosure, alteration, or misuse.

However, no online transmission or electronic storage system is completely secure.

Customers are encouraged to protect their account credentials and avoid sending sensitive payment information through unsecured communication channels.

11. Data Retention

We retain personal information only as long as reasonably necessary to:

  • Fulfill purchases and customer service obligations.

  • Maintain business and transaction records.

  • Comply with applicable legal requirements.

  • Prevent fraud and resolve disputes.

  • Honor marketing subscription preferences and opt-out requests.

  • Maintain required SMS consent documentation.

Retention periods may vary depending on the information involved, the purposes for which it was collected, and legal requirements.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Access: Request information about personal data we maintain.

  • Correction: Request corrections to inaccurate personal information.

  • Deletion: Request deletion of certain personal information.

  • Portability: Request a copy of certain personal information.

  • Opt Out: Limit certain targeted advertising or sharing activities.

  • Withdraw Consent: Unsubscribe from marketing communications.

These rights may be subject to legal limitations and verification requirements.

To exercise available privacy rights, contact:

admin@diorrluxe.com

You may also use applicable Shopify privacy tools made available through our website.

We will not unlawfully discriminate against customers for exercising their privacy rights.

13. Marketing Communication Preferences

Customers may unsubscribe from promotional emails using the unsubscribe link included in marketing messages.

Customers may unsubscribe from promotional SMS messages by replying STOP.

Opting out of marketing communications does not prevent Diorr Luxe from sending necessary transactional communications, such as order confirmations, payment notices, or shipping updates, where permitted by law.

We respect customer marketing preferences and maintain unsubscribe records as reasonably necessary to honor those requests.

14. International Data Transfers

Customer information may be processed or stored outside the country in which the customer resides.

When required by applicable law, we rely on appropriate safeguards, including recognized contractual protections for international data transfers.

15. Complaints and Privacy Concerns

If you have questions or concerns regarding our handling of personal information, please contact us:

admin@diorrluxe.com

Depending on your jurisdiction, you may also have the right to file a complaint with an appropriate privacy or data protection authority.

16. Updates to This Privacy Policy

Diorr Luxe may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or applicable laws.

When changes are made, we will update the "Last Updated" date above and provide additional notice when legally required.

We encourage customers to review this Privacy Policy periodically.

17. Contact Information

For questions regarding this Privacy Policy, personal information, or SMS marketing preferences, contact:

Diorr Luxe

Email: admin@diorrluxe.com

Website: https://diorrluxe.com

Business Location: Jacksonville, Florida, United States

Diorr Luxe is responsible for the personal information processed in connection with its business operations, subject to applicable laws and Shopify's independent responsibilities as described in this policy.